Vans has reopened its refreshed store at Central Westgate in Nonthaburi, unveiling a retail concept inspired by the province’s cultural heritage.
Developed in collaboration with Thai artist Songsin, the location combines local art, music, and skateboarding.
The store offers an expanded range of Vans footwear, apparel, and accessories, including Central Westgate-exclusive products such as the Faded Black Souvenir Collection.
Dubbed ‘Nonthaburian’, the concept draws on Songsin’s hometown of Nonthaburi, reinterpreting local landmarks and symbols, including the Chao Phraya River, fruit orchards, traditional pottery, and Firehead, a character from his graphic novel Beansprout & Firehead.
“We invite visitors to experience Southeast Asia’s first Vans Select Store and discover ‘Nonthaburian’, where local culture, creativity, and the ‘Off The Wall’ spirit come together,” said Thai Outdoor Group, Vans Thailand distributor.
Source: insideretail.asia
